Selected Publications

1.     Jeong, Y., Shaw, J., & Coyle, E. (published online 2025). Exploring smart device privacy: Factors affecting user concerns, protection, satisfaction with protection, and the need for regulation. Mass Communication and Society. https://doi.org/10.1080/15205436.2025.2569459

2.     Coyle, E., Shaw, J., & Jeong, Y. (published online 2025). How do consumers’ smart device privacy perspectives compare to U.S. privacy law protections?: A comparison of legal protections and consumers’ perceptions for privacy. Communication Law & Policy. https://doi.org/10.1080/10811680.2025.2511044

3.     Jeong, Y., Shaw, J., Richart, E., & Dunnam, C. C. (published online 2024). The impact of the 2020 BLM resurgence on the racial representations of ads and ad evaluations: Analysis of Super Bowl ads. Journalism and Mass Communication Quarterly. https://doi.org/10.1177/10776990241274740

4.     Jeong, Y., Diep, U., & Tran, H. D. (published online 2024). The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements. Journal of Marketing Communications. https://doi.org/10.1080/13527266.2024.2323958

5.     Jeong, Y., & Shaw, J. (2024). Examining influences of personal factors on the first- and third-person evaluations of public health issues among young adults, Health Marketing Quarterly, 41(3), 331-349. https://doi.org/10.1080/07359683.2024.2362476

6.     Jeong, Y., Diep. U., & Tran, H. (2024). Examining the influences of message formats, context-induced moods, and issue-relevant determinants on the effectiveness of ecolabels. Journal of Promotion Management, 30(8), 1322-1347. https://doi.org/10.1080/10496491.2024.2403093

7.     Jeong, Y., Shaw, J., & Weng, J. (2024). Covering COVID-19 in the U.S.: Factors influencing the news coverage of the global health crisis during different pandemic situations. Journalism and Mass Communication Quarterly, 101(3), 726-748. https://doi.org/10.1177/10776990231211925